MINISO名創優品 中和環球店

Cottage products

MlNlSO Zhonghe Global Store

Good shopping things are cute, but personally feel that Daiso is more practical

Things were immediately unavailable when I bought them. I emphasized that it was impossible to return or exchange. I called the head office and no one ever answered the phone.

Things are cute, and practicality may depend on personal needs. A lot of cartoon things are sold~

What Japanese designer brand is selling a bunch of bad goods?

Chinese brands are coming soon, plagiarizing DAISO, UNIQLO and MUJI, and what Japanese designer brands are selling a bunch of bad goods

A shop that sells small daily necessities. The following is an introduction to Miniso (taken from Wikipedia) MINISO (NYSE: MNSO) is a Chinese [1] grocery brand that mainly sells daily necessities. It has been controversial due to issues such as "cottage" and false identification. The company claims to have more than 2,000 branches worldwide, of which more than 1,200 are located in China. [2] [3] In China, most of its goods are sold at around ten yuan, so they are also described as ten yuan shops. Ye Guofu, one of the founders of MINISO, a representative of the People’s Congress of Guangdong Province, pointed out that the store is a Japanese brand registered in Japan and has branches in Japan [5], but this identity has been questioned. [6] According to Nikkei News, one of the founders, Jun Miyake, also pointed out that MINISO's business is funded by China and is also operated in China. [7] According to the products it sells, the full name of MINISO is "MINISO Industries Co., Ltd." and it is located at 3-10-7 Ginza, Chuo-ku, Tokyo (7F, Ginza Kyoya Building). It was previously indicated that the company was located at 4-2-8 in front of the shrine in Shibuya Ward, an address that did not actually exist, but the founder later stated that it was misplanted [8]. In addition, the manufacturer's address marked on some products is located in Haramachi, Meguro District[9], and the markings are not consistent. In 2020, the company filed with the U.S. Securities and Exchange Commission showed that the company was registered in the Cayman Islands with its main office address in Heye Plaza, Liwan District, Guangzhou, China, and that the People’s Republic of China was regarded as its home market. Since its opening, MINISO has been set to focus on "Japanese style". Its logo, store image and products are very similar to UNIQLO, MUJI, and Daiso, and even the too similarity has caused plagiarism disputes. And its "100% Japanese quality" label is not true. In fact, more than 90% of its products are made in China, not in Japan. Its commercial approach is also known as "cottage-style" commercial approach. The commentary believes that MINISO can expand the business of ten-yuan stores with extremely low net profit in times of economic adversity because they can successfully confuse consumers that they are Japanese brands. [4] In fact, most South Americans, including Japanese people, think that MINISO is a Japanese brand.