Tsannkuen 3C - Sanmin District

Those who have a super-fuyan attitude want to buy a specific brand laptop bag It is said that there are only Apple laptop bags. I have to find them by myself. It is just a few on the display shelf at the entrance of the store. At first glance, it is a bargain. I don’t believe that there are so many brands of laptops, and only those few cheap laptop bags are sold.

I bought a router home on 8/10. I still can’t use it according to the instructions. I took the router and asked the service staff on the afternoon of 8/11. The staff on duty was very patient and taught me the setting step by step. I think the service is very good and careful, so I bought something again.

I was polite and wanted to ask if the mobile phone was available or not. The clerk's attitude was very bad, and he seemed to owe him money for asking more questions.

Will not patronize again for the second time! ! The attitude of the clerk is very bad. I just want to buy something from you today. What time is it? No wonder there are no guests

I was happily shopping for something, but I met an old woman with a face that smells worse than her stool. She didn't want to serve her. She really didn't understand her attitude. What does it mean to be worse? Don't understand why this kind of people still have a way to work here? The company has no talents? Ask the company to pay attention to service quality and service attitude

When the product is determined (buying a washing machine), the efficiency is high ? Push

(1) Company profile 1. History and background Tsann Kuen Industrial Co., Ltd. (2430) was established in May 1978. It is the largest retailer of information home appliances in Taiwan, with 345 stores in Taiwan. In the early days of its establishment, the company did die-casting production for the heating plates of GE and China-Japan Electric Heating Company. Later, it established a home appliance production department and entered the 3C channel business. 2. Business items and product structure The company's product categories cover a wide range of products, which can be classified into digital IT and home appliance products, with a normal ratio of 55:45. The proportion of product revenue in 2019 is 97.92% for information/home appliances and 2.08% for non-information/home appliances. (2) Products and competitive conditions 1. Product and technology introduction (1) 1C (Computer) products: computers, digital and related ancillary products. (2) 2C (Consumer Electronic) products: consumer electronics and household appliances of life size. (3) 3C (Communication) commodities: communication commodities. 2. Important raw materials and related suppliers The main suppliers of the company’s 3C products are mostly first-class manufacturers and original agents, including SANYO, dyson, HTC, SAMSUNG, LG, CANON ), THERMOS, TOSHIBA, HP, DAIKIN, CHIMEI, ASUS, LENOVO, Logitech, Microsoft, HITACHI Hitachi, Nikon, Panasonic, PHILIPS, SAMPO, BRAUN, ACER, SHARP, TECO, TIGER Wait. 3. Channel layout In November 2014, optimistic about the increase in mobile shopping frequency and consumption amount in Taiwan's e-commerce market, as well as the business opportunities of the integration of virtual and real channels, introduced the ibeacon technology application and launched the "Tsann Kuai 3 Golden Legend" APP. At present, a total of 30 large-scale Tsann Kuen stores across Taiwan have introduced this system. In June 2015, in order to expand the 3C market, the "one-time membership, lifetime discount" was launched. As long as it is a Tsann Kuen member, all its products will have a lifetime full membership price; in addition, because of the business opportunities in the era of handheld mobile business opportunities, combined with Apple passbook technology, From July 1 to the implementation of electronic membership cards, it is expected that in the first year, 500,000 people will use electronic membership cards. (3) Market demand and sales competition 1. Industrial structure and supply and demand Upstream and downstream relationship: The upstream manufacturers of the 3C channel are mainly commodity manufacturers, including Hitachi, APPLE, SONY, Acer, Asus, etc.; the midstream manufacturers are the distributors of product distribution, including Synnex, Jianda, etc.; the downstream is the sales end of the 3C channel , Including Tsann Kuen 3C, National Electric, Shunfa, Datong 3C, BEST Electric, etc. 2. Sales status In 2019, the sales area of ​​the products was the northern region accounted for 48.3% of the province's revenue, the central region accounted for 19.1%, and the southern region (including Huadong) accounted for 32.6%. In terms of market share, according to research institutes’ surveys, the company’s market share in Apple’s computer market is about 20%, and multi-function laser or inkjet printers, keyboards and mice have a market share of about 20%. 3. Competitive manufacturers at home and abroad The company's competitors include National Power, Quanda, Zhixu, Weijian, Jianda, Moxun, Shennao, Guozhong, Jieyuan, Shunfa, Qunhuan, Jingtech, Synnex, etc. (4) Finance related In terms of reinvestment, its subsidiary Canxing Wenchuang has entered the catering market. As of the end of 2014, it has created 6 catering brands (including French dessert Japanese French restaurant, Fujiyin Japanese pork chop, five food five heart udon noodles, (Jiji) ( Jiji) cooking pot, pure quenched grilled steak, Leyi Italy), the number of stores by the end of the year has reached 21; in 2015, it is expected to create 1-2 more catering brands, and the total number of stores is expected to exceed 40. In 2015, the company sold a 57% stake in Aurora Telecom for 137 million yuan, but the business of the two parties remained partners. In 2015, the company decided to withdraw (Jiji) (Jiji) cooking pot from the market, mainly due to the fierce competition in the hot pot market in Taiwan. In 2016, the company invested in gold mine coffee, holding 40% of the shares, which will increase to 80%, and the number of exhibition stores will double to 51 stores; in terms of Japanese French cuisine, the transformation will also be changed from Japanese desserts to Japanese French coffee , The main reason is that Baumkuchen is not easy to mass produce. In April 2016, it announced that it would withdraw from non-core catering brand operations and focus on the operation of Jinjinguang Coffee. There are currently 30 stores. From now on, coffee will be integrated into daily life with the model of five exhibition stores every month.